Friction plays a vital role in our digital lives. Thoughtful, intentional friction increases safety, security and expressiveness — reinstating our agency and strengthening the communities we rely on. And that's what we write about, here.

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Points of Friction

Obsession with a frictionless world went too far. Friction ain't always bad: it can be helpful, and used with intention.

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Writing For Models

Models increasingly operate as filters in our daily lives. If a critical detail is missed by them, that's a lost opportunity for you. We should consider localizing our content to the needs of models as readers, just as we do for other humans. Models might be the most high leverage group of readers in our world right now.